CLIENT

For PDPAOLA's Valentine's Day campaign, I was responsible for the design and concept development. The featured pieces, a bracelet and a necklace, were aptly named "Promise." Our goal was to reimagine Valentine's Day, moving away from the conventional themes and iconography typically associated with the holiday. To achieve this, we crafted a unique logo that blends red and pink hues, yet maintains a contemporary, non-romantic aesthetic. This fresh approach allowed us to present a distinctive and modern perspective on Valentine's Day, resonating with an audience seeking something beyond the ordinary.