CLIENT

Boulevardier is a dynamic, multi-discipline design studio with a strong focus on community building, interior design, visual communication, and a thoughtfully curated design store. Our studio is dedicated to creating meaningful connections through design, fostering a sense of community, and enhancing the spaces where people live, work, and interact.

A unique aspect of Boulevardier’s brand identity is the shape of the "O" in our logo, which varies depending on the specific segment of the brand you are engaging with. This variation symbolizes Boulevardier's diverse visions and multifaceted approach to design. It reflects our commitment to versatility and adaptability in addressing the distinct needs and aspirations of our clients and audiences.

CHALLENGE

The challenge of the project was to effectively communicate the three distinct Boulevardier variants in a clear and cohesive manner. The complexity of the website arises from its need to incorporate three different sections, each representing a unique aspect of Boulevardier's multifaceted identity. Our goal was to ensure that visitors could easily navigate and differentiate between these sections while maintaining a seamless and engaging user experience.

To address this challenge, we employed a strategic approach that involved playing with the variation of the logo and the background color for each section. The shape of the "O" in the Boulevardier logo changes depending on the segment, symbolizing the diverse visions and areas of focus within the brand. This dynamic logo variation serves as a visual cue, helping users identify which section they are in at any given time.